Privacy Policy and Cookie Policy
Last updated: 22 May 2026
Website: https://www.rooddog.com/
Business: ROODDOG / ROODDOG FRANCHISING LTD
Company number: 16698088
Registered address: Apartment 4, 88 Saunders Park View, Brighton and Hove, Brighton BN2 4FX
Email: info@rooddog.com
Phone: 0330 100 5491
This Privacy Policy explains how ROODDOG collects, uses, stores and protects personal information when you use our website, contact us, create an account, make a booking, buy services, use social login, or otherwise interact with us.
This policy also includes our Cookie Policy and explains how cookies and similar technologies are used on our website.
ROODDOG provides dog walking, dog training, puppy training, dog daycare and related dog services. ROODDOG FRANCHISING LTD operates this website and acts as an agent for dog walkers and service providers within the ROODDOG network.
We are committed to protecting your privacy and handling your personal information carefully, fairly and lawfully.
1. Who is responsible for your personal information?
For the purposes of UK data protection law, the data controller is:
ROODDOG FRANCHISING LTD
Apartment 4, 88 Saunders Park View
Brighton and Hove
Brighton
BN2 4FX
Email: info@rooddog.com
A data controller is the organisation responsible for deciding how and why your personal information is used.
2. What personal information we collect
The personal information we collect depends on how you use our website and services.
Information you give us directly
We may collect:
- your name;
- email address;
- phone number;
- home address or service address;
- billing and payment information;
- account username and password, where applicable;
- booking details;
- details about the services you request;
- messages you send through our contact forms, registration forms or email;
- information you provide when applying for franchise, career or business opportunities;
- emergency contact details, where needed for dog care services;
- details about your dog, including name, breed, age, behaviour, walking needs, health needs, vet details, medication or special requirements;
- access instructions, such as key collection arrangements or entry information, where needed to provide services.
Information about your dog is not usually personal data on its own. However, where it is linked to you or your household, we treat it with care and use it only for the purposes of providing safe and appropriate services.
Account, booking and order information
If you create an account, book a walk, place an order or use our customer area, we may collect information linked to your account, bookings, orders, loyalty points, payment status and service history.
We use this information to manage your account, process bookings, provide services, keep accurate records, and communicate with you about your dog’s care.
Payment information
Where payments are made through the website, payments may be processed by third-party payment providers. We do not normally store full card details on our website. Payment providers may process payment details securely in line with their own privacy and security standards.
Technical information
When you use our website, we may collect technical information such as:
- IP address;
- browser type and version;
- device type;
- operating system;
- pages visited;
- referral source;
- approximate location based on your device or IP address;
- website usage information;
- cookie and consent preferences;
- security logs.
This helps us keep the website secure, improve performance and understand how visitors use the website.
3. Social login using Google and Apple
Our website allows you to register or log in using social login providers, including Google and Apple. Social login is optional. You can also use the standard website account process where available.
We use the Nextend Social Login plugin to support social login on our WordPress website.
Sign in with Google
If you choose to use Sign in with Google, Google may share basic account information with us after you give permission. This may include:
- your name;
- email address;
- profile picture;
- a Google account identifier.
Google does not share your Google account password with us.
We use this information to create, connect and manage your ROODDOG website account, allow you to log in securely, and associate your Google login with your website account.
Sign in with Apple
If you choose to use Sign in with Apple, Apple may share basic account information with us after you give permission. This may include:
- your name;
- email address;
- an Apple account identifier.
Apple also allows you to use Hide My Email. If you choose this option, Apple may provide us with a unique private relay email address instead of your personal email address. We will use that private relay email address to communicate with you about your account, bookings and services.
Apple does not share your Apple account password with us.
What Nextend Social Login may store
Depending on our settings and the provider used, Nextend Social Login may store information such as:
- first name;
- last name;
- email address;
- profile picture or avatar;
- provider identifier;
- access token;
- linked social account information.
This information is used only to support registration, login, account linking, account security and account management.
Why we use social login data
We use social login data to:
- create your website account;
- connect your Google or Apple login to your existing website account;
- allow easier and faster login;
- reduce the need for password-based login;
- manage your bookings, orders, points or account activity;
- protect the website against misuse, unauthorised access and fraudulent activity;
- communicate with you about your account, bookings or services.
We do not sell social login data. We do not use social login data for automated decision-making or profiling.
Google API Services disclosure
ROODDOG’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements where applicable.
Disconnecting social login
You may be able to disconnect your social login from your website account through your account settings, depending on the features available on the website.
You can also remove ROODDOG’s access through your Google or Apple account settings. Removing access through Google or Apple may stop future sharing, but it does not automatically delete information already stored in your ROODDOG website account. To request deletion of your account information, please contact us at info@rooddog.com.
4. How we use your personal information
We use your personal information for the following purposes:
| Purpose | Examples | Lawful basis |
|---|---|---|
| To respond to enquiries | Replying to messages, arranging calls or meetings | Legitimate interests / steps before entering a contract |
| To provide services | Dog walking, training, daycare, bookings, customer support | Contract |
| To manage your account | Registration, login, customer area, order history, loyalty points | Contract / legitimate interests |
| To process payments | Taking payments, issuing invoices, managing refunds | Contract / legal obligation |
| To use social login | Google or Apple account connection, login and account linking | Contract / legitimate interests |
| To keep dogs safe | Dog care notes, emergency contacts, vet details, access instructions | Contract / legitimate interests |
| To improve the website | Analytics, performance, usability and security | Legitimate interests / consent where cookies require it |
| To send marketing | News, offers, updates and relevant ROODDOG information | Consent or soft opt-in where permitted |
| To meet legal duties | Accounting, tax, fraud prevention, legal claims | Legal obligation / legitimate interests |
| To protect our business | Security monitoring, misuse prevention, dispute handling | Legitimate interests |
Where we rely on legitimate interests, we only do this where we believe our interests are not overridden by your rights and freedoms.
5. Marketing communications
We may contact you with updates about ROODDOG services, offers, news or useful dog care information where you have agreed to receive marketing or where we are allowed to do so under applicable rules.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us at info@rooddog.com.
We will still send service-related messages where needed, such as booking confirmations, account updates, payment information or important service notices.
6. Who we share your personal information with
We only share personal information where necessary and appropriate.
We may share information with:
- ROODDOG staff, dog walkers, trainers, franchisees or service providers who need the information to provide services;
- website hosting, maintenance and security providers;
- booking, account and e-commerce system providers;
- payment processors;
- email and communication providers;
- analytics providers, where enabled;
- Google, where you use Sign in with Google or other Google services on our website;
- Apple, where you use Sign in with Apple;
- Nextend Social Login, where needed to support social login functionality;
- professional advisers such as accountants, insurers, legal advisers or business consultants;
- vets or emergency contacts where needed to protect your dog’s welfare;
- regulators, authorities or law enforcement where required by law.
We do not sell your personal information.
7. International transfers
Some of the service providers we use, such as Google, Apple, hosting providers, analytics providers or payment processors, may process personal information outside the UK.
Where this happens, we expect appropriate safeguards to be in place, such as UK adequacy regulations, standard contractual clauses, data processing agreements, or other legally recognised transfer mechanisms.
8. How long we keep your personal information
We keep personal information only for as long as necessary for the purposes set out in this policy.
As a general guide:
- enquiry information may be kept for up to 24 months after our last contact, unless you become a customer;
- customer account information is kept while your account remains active and for a reasonable period afterwards;
- booking and service records may be kept for up to 6 years for accounting, tax, insurance and legal reasons;
- payment and invoice records may be kept for up to 6 years;
- dog care notes are kept while you are an active customer and for a reasonable period afterwards;
- social login data is kept while your website account remains active, unless you disconnect it or ask us to delete your account;
- marketing consent records are kept while you remain subscribed and for a reasonable period after unsubscribing to evidence your preferences;
- security logs are usually kept for a limited period unless needed to investigate suspicious activity or protect the website.
We may keep information for longer if required by law, insurance, dispute resolution or legal claims.
9. How we protect your information
We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.
Measures may include secure hosting, password protection, access controls, website security tools, encryption where appropriate, staff awareness, and limiting access to people who need the information to perform their role.
No website or online system can be guaranteed to be completely secure, but we take privacy and security seriously.
10. Your data protection rights
Under UK data protection law, you have rights in relation to your personal information. These may include the right to:
- access the personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to delete your personal information;
- ask us to restrict how we use your information;
- object to certain uses of your information;
- request a copy of your information in a portable format;
- withdraw consent where we rely on consent;
- complain to the Information Commissioner’s Office.
To exercise your rights, contact us at info@rooddog.com.
We may need to verify your identity before responding to a request. Some rights are subject to legal limits, and we may need to keep certain information for legal, accounting, insurance or legitimate business reasons.
You can also complain to the Information Commissioner’s Office at www.ico.org.uk if you are unhappy with how we handle your personal information.
11. Children’s privacy
Our services are intended to be arranged by adults. We do not knowingly collect personal information from children through website accounts or bookings without appropriate parental or guardian involvement.
If you believe a child has provided us with personal information, please contact us at info@rooddog.com.
12. Links to other websites
Our website may contain links to other websites, including social media platforms, payment providers, partner websites and third-party services.
We are not responsible for the privacy practices of other websites. You should read their privacy policies before providing personal information to them.
Cookie Policy
13. What cookies are
Cookies are small text files placed on your device when you visit a website. They help websites work properly, remember your preferences, keep accounts secure, analyse website performance and support certain features.
Similar technologies, such as pixels, tags, local storage and scripts, may also be used.
14. How we use cookies
We may use cookies and similar technologies to:
- make the website work correctly;
- allow account login and social login to function;
- remember cookie preferences;
- keep the website secure;
- process bookings, basket activity or orders;
- understand how visitors use the website;
- improve website performance;
- support embedded content such as maps, videos or social media features;
- support advertising or remarketing, where enabled and consented to.
Some cookies are strictly necessary and are needed for the website to function. Others are optional and should only be used where you have given consent.
15. Types of cookies we may use
Strictly necessary cookies
These cookies are needed for the website to work. They support functions such as security, page navigation, login, account access, booking, basket functionality, payment processing, cookie preferences and social login authentication.
You cannot usually switch these off through our cookie tools because the website may not work properly without them.
Functional cookies
These cookies help remember choices you make, such as preferences or settings, to improve your experience.
Analytics cookies
These cookies help us understand how visitors use our website, which pages are most useful, and where improvements can be made. Analytics cookies are only used where enabled and where consent has been given, unless the law allows otherwise.
Marketing and social media cookies
These cookies may be used to support advertising, remarketing, social media features or embedded content. They may be set by third-party platforms such as Google, Facebook, Instagram or YouTube where those services are used.
These cookies should only be used where you have given consent.
16. Cookies used for social login
When you use social login, our website may set a cookie called SESSnsl.
The SESSnsl cookie is used by the Nextend Social Login plugin to support secure OAuth authentication with providers such as Google and Apple. It helps connect the login request started on our website with the response returned by the social login provider.
This cookie helps to:
- link your authentication request with the correct login response;
- validate and secure the login flow;
- help prevent unauthorised or forged login attempts.
The SESSnsl cookie does not store your personal profile information and is used only as part of the authentication process. It is a strictly necessary cookie required for social login to work properly.
Google and Apple may also use their own cookies or similar technologies when you interact with their login screens or account services. Those cookies are controlled by Google or Apple and are subject to their own privacy and cookie policies.
17. Cookie table
The exact cookies used may change depending on website settings, plugins and third-party services. Common cookies that may be used on this website include:
| Cookie / technology | Provider | Purpose | Type |
| wordpress_logged_in_* | WordPress | Keeps logged-in users authenticated | Strictly necessary |
| wordpress_sec_* | WordPress | Supports secure account login | Strictly necessary |
| wp-settings-* / wp-settings-time-* | WordPress | Stores user interface preferences for logged-in users | Functional / necessary for logged-in users |
| SESSnsl | Nextend Social Login | Supports secure Google/Apple social login authentication | Strictly necessary |
| woocommerce_cart_hash | WooCommerce, where enabled | Helps remember basket contents | Strictly necessary |
| woocommerce_items_in_cart | WooCommerce, where enabled | Helps remember basket activity | Strictly necessary |
| wp_woocommerce_session_* | WooCommerce, where enabled | Links basket/order session to the visitor | Strictly necessary |
| cookie consent preference cookie | Website cookie tool | Remembers your cookie choices | Strictly necessary |
| _ga / ga* | Google Analytics, where enabled | Helps measure website visits and usage | Analytics |
| _gid | Google Analytics, where enabled | Helps distinguish visitors for analytics | Analytics |
| Google / YouTube cookies | Google / YouTube, where embedded content or advertising is enabled | Supports videos, maps, login, analytics or advertising features | Functional / analytics / marketing depending on use |
| Apple login technologies | Apple, where Sign in with Apple is used | Supports Apple account login and authentication | Strictly necessary / third-party |
| Facebook / Instagram cookies | Meta, where embedded content or advertising is enabled | Supports social media content, advertising or remarketing | Marketing / social media |
Where optional cookies are used, you should be able to manage your choices through our cookie banner or cookie settings tool.
18. Managing cookies
You can usually manage cookies through:
- the cookie banner or cookie settings tool on our website;
- your browser settings;
- settings provided by third-party platforms such as Google, Apple, Meta or YouTube.
Blocking some cookies may affect how the website works. For example, account login, social login, bookings, basket functionality or payment processing may not work correctly if strictly necessary cookies are blocked.
19. Updates to this policy
We may update this Privacy Policy and Cookie Policy from time to time to reflect changes in our services, website, legal requirements, plugins or third-party providers.
The latest version will be published on this page with the updated date shown at the top.